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12.6.12'Electronic Print' and the Pun'Marshall McLuhan has written of "the pun that derails us from the smooth and uniform progress that is typographic order." Print forces us to choose one stage or the other of the bistable illusion's states. Electronic print allows the derailment to occur in real time. We can program the toggle, in various ways diagram or orchestrate the oscillation which traditional print tensions and suppresses. What will happen when such a force makes itself largely felt is anyone's guess; mine is that the experiments will start with the pun.' —Richard Lanham, A Handlist of Rhetorical Terms (Berkeley, 1991)
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